February 16, 2011
I was recently researching on the Internet for a new company that a friend is launching. One of things I was reviewing was research results. Why? Because I am learning that its pretty easy to purposely skew research questions to get the results you want.
For this reason, I feel that many new products, restaurants, ideas fail, even though the research said they should have succeeded.
One thing I keep thinking about is that when data from multiple credible sources continue saying the same thing, than that data is typically true.
Such is the case when it comes to Internet Marketing.
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February 13, 2011

We all know how important marketing plays in our lives. My good friend, Aaron Brox (started a new blog at: http://www.twitchdad.net/) and I used to frequently talk about this topic while we worked at CIBC. He had first started me on this thought process about 7 years ago when he challenged me to find any empty space that DID NOT have any marketing attached to it while I made my journey from work to home.
I was baffled, everywhere I looked, I was and am constantly being sold or subconsciously sold something. I was beginning to think that ignorance may sometimes be a bliss (thats another blog topic).
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