I recently drove to work, my Real Estate brokerage, and when I arrived, I forgot about the last minutes of the drive. I know that I was driving. But my mind must have been somewhere else, since I couldn’t tell you what street signs I passed, lights that I stopped at, turns I made etc.
But, I’ll bet that when I am lost, I can tell you exactly where I went. When lost, my brain is working overtime to figure out what to do next.
The difference in the two situations has to do with which part of the brain we are mostly using. When going on a routine drive, you primarily use your subconscious or habitual mind. But when you are lost, you primarily use your conscious mind.
Your subconscious or habitual mind controls the vast majority of human behaviour. Thus for an entrepreneur its been noted that once someone buys something seven times from you, buying from you becomes a habit. And they buy over and over and over again as it becomes habitual, until you do something like interrupt their services or raise prices.
For entrepreneurs, you need to ensure that you are in tune with people’s habits. Its much more difficult to change someone’s habits as we have seen from above so in order for anyone to adopt to new products it must be easy and adaptable.
